2:45 PM - 3:00 PM

AI doesn't have to feel intimidating or abstract. This session will share how marketing leaders can cut through all of the headlines and noise, and put AI to work right away, whether it's personalizing campaigns at scale, automating routine tasks, uncover hidden insights in data, or streamline creative testing. You'll leave with simple, practical ways to start small, prove impact, and confidently lead your team into the future of marketing. Our speakers from Amazon Web Services (AWS), Bounteous, and Twilio Segment will be your guides.

3:00 PM - 3:30 PM

An engaging and interactive networking activity where participants sit down in pairs and explore commonalities and differences through guided conversations. Using a printed Venn diagram, each duo will follow a list of guided questions to map out their similarities in the overlapping section, while noting unique traits in the outer circles. Structured questions help facilitate deeper connections, encouraging participants to discover both personal and professional overlaps. This fun and thought-provoking exercise will double as a meaningful networking opportunity, sparking conversations that go beyond surface-level introductions and laying the foundation for lasting professional relationships.

3:30 PM - 4:00 PM

Join us for a relaxed networking happy hour with a twist! Alongside refreshing beverages and savory bites, you’ll take part in a hands-on mocktail and appetizer–making class. Connect with peers, sharpen your culinary creativity, and leave with new skills (and new friends).

4:00 PM - 5:00 PM