11:20 AM - 11:50 AM

Speaker: Anne-Sophie Marsh, Lead Email Deliverability Consultant, Iterable 

In today’s inbox, standing out isn’t just difficult—it’s by design. Mailbox providers now prioritize user trust, rewarding senders who consistently demonstrate value. Deliverability is no longer a technical “fix”; it is a reputation you earn. Join Anne-Sophie Marsh, Lead Email Deliverability Consultant at Iterable, as she reframes the email ecosystem for 2026. Moving beyond baseline requirements like SPF and DKIM, this session explores the behavioral signals that truly drive inbox placement today. 

What You’ll Learn: Modern Prioritization: Why providers now value engagement over simple authentication. The Reputation Trap: How “quick win” tactics can cause long-term sender damage. Data Intelligence: Leveraging behavioral signals to clean lists and boost performance. Strategic Alignment: Practical steps to sync your sending habits with modern inbox logic.

11:20 AM - 11:50 AM

Speakers: Gary Hanley, Co-Founder and Co-CEO at Heystack & Sybil Barker, Head of Digital Experience at Penguin Random House 

For a company built on tradition, transforming customer engagement required more than a platform migration. Penguin Random House set out to modernise how they connect with readers across 76 brands, 16 websites, and 13 divisions — moving from fragmented systems and legacy processes to a more agile, data-driven approach to engagement. But once the right foundation was in place, entirely new opportunities emerged. 

In this session, hear how centralising data, rethinking governance, and embracing personalisation unlocked more relevant, real-time reader experiences — while navigating the realities of change management inside a complex global organisation.

12:05 AM - 12:35 PM

As AI transforms every corner of marketing, creativity has become the ultimate differentiator. The brands winning today aren’t choosing between human imagination and machine intelligence — they’re learning how to amplify both. In this session, leaders will explore how marketers can use AI to accelerate ideation, personalize at scale, and unlock faster execution without losing the emotional resonance and originality that drive real customer connection. From campaign development to content strategy, we’ll unpack what it takes to build teams and workflows where AI enhances creativity instead of replacing it. 

Attendees will leave with practical frameworks, fresh examples, and a clearer understanding of how to preserve a distinct brand voice while moving at AI speed. Because in an era where anyone can generate content, the real competitive advantage is knowing how to create work people actually remember.

12:05 AM - 12:35 PM

Speaker: Michela Maffei, Manager, Marketing Platform Engineering, AutoScout24 

AutoScout24 is transforming how it connects with customers by moving beyond rigid automation toward a smarter, AI-led CRM. In this session, Michela Maffei, Manager of Marketing Platform Engineering, shares how Europe’s leading car marketplace uses specialized AI agents and Iterable's MCP server to shift from manually managing rules to letting intelligent systems help decide the best way to reach every user.

Michela will reveal how to build a scalable AI strategy that handles the heavy lifting—like translating content for global markets, diagnosing delivery issues, and personalizing messages—all while keeping humans in control. You’ll learn how AutoScout24 combines business logic with AI to determine not just what to send, but whether a message should be sent at all. This approach turns your CRM into a high-speed engine that improves campaign quality and frees your team to focus on big-picture strategy.

14:35 PM - 15:05 PM

Speakers: Peter de Jong, Associate Director of Engineering, HelloFresh

AI experimentation is everywhere — but real business transformation is still rare. As organizations move beyond pilots and proof-of-concepts, the challenge is no longer whether to adopt AI, but how to turn it into measurable impact across the business. In this panel, industry leaders will share candid lessons from the front lines of AI adoption: what’s working, what’s failing, and what it actually takes to operationalize AI at scale. From improving customer engagement and accelerating productivity to reshaping workflows and decision-making, the conversation will explore how companies are moving from experimentation to enterprise-wide value creation. 

Attendees will walk away with practical insights on building alignment, driving adoption, measuring ROI, and avoiding the common traps that keep AI initiatives stuck in “innovation theater.”

14:35 PM - 15:05 PM

Speaker: Rodolphe Helderwerdt, VP of Marketing, Tandem

Tandem has undergone a strategic evolution, shifting from traditional channel-led CRM to a high-impact, moment-led engagement model. By leveraging Iterable, Tandem delivers contextual, non-disruptive experiences that resonate at a global scale.

In this session, Rodolphe Helderwerdt, VP of Marketing at Tandem, shares how a lean CRM team utilizes embedded messaging, AI-driven automation, and localization to support over 35 million users. You will discover how to maintain high-performance visibility across diverse markets while increasing operational speed and successfully driving subscription growth.

15:25 PM - 15:55 PM

In a market where products are copied fast and attention is scarce, loyalty has become one of the few durable advantages. This executive panel brings together leaders who’ve turned customer trust into growth, retention, and real competitive separation. 

This session explores what actually drives loyalty today, where companies over-invest (and under-invest), and how the best teams operationalize loyalty as a strategic asset—not a feel-good metric.  

15:25 PM - 15:55 PM

Speakers: Roman Petrochenkov, Head of Analytics, Growth & Media, Carwow & Luke Trainer-Clark, Regional VP of Sales, Hightouch

Data is only as valuable as your ability to use it. For many marketers, the "gap" between the data warehouse and the customer experience is a major roadblock to personalization. Without a solid foundation, even the best campaigns fall flat.

In this session, Carwow reveals how they turned their data warehouse into an engine for growth. Learn why establishing a clean, centralized data foundation was their first priority and how they now use Hightouch to bridge the last mile—syncing live insights into Iterable. Discover how this streamlined stack allows Carwow to trigger hyper-personalized messages that reach the right user at the exact moment it matters most.

16:05 PM - 16:35 PM

Modern marketers are being asked to do more than ever — drive growth faster, prove ROI instantly, adapt to constant change, and deliver standout customer experiences with fewer resources and higher expectations. In a results-first era, performance is no longer just a metric; it’s the mandate. 

This session explores how marketing leaders are navigating the growing pressure to deliver measurable business impact while still building brands, fostering creativity, and driving long-term customer loyalty. From balancing short-term performance goals with strategic vision to leveraging data, AI, and personalization more effectively, panelists will share how they’re redefining success in today’s high-stakes marketing environment.

16:05 PM - 16:35 PM

Speaker: Maria Fernanda Carbajal Spessot, CRM & Email Marketing Manager, Stayforlong

In a crowded travel market, "Speaking to One" is the only way to stand out. But how do you scale individual relevance to millions of travelers? Join María Fernanda Carbajal Spessot, CRM & Email Marketing Manager at Stayforlong, as she shares their journey of transforming the traveler relationship through hyper-personalization.

María will discuss how Stayforlong uses Iterable to bridge the gap between complex data and human connection. Learn how they leverage live event data and automation to deliver high-impact experiences—from real-time price updates to localized content across 38 markets—without the manual overhead.

18:00 PM