11:30 AM - 12:30 PM

These are traditional session formats with interactive Q&A.

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Discover how Asana elevates its marketing strategies by integrating Iterable and Segment to activate customer data effectively. This session will explore how Asana harnesses data to drive personalized campaigns, boosting customer adoption and retention. 

Key Takeaways:

• - Learn how Asana transforms raw data into actionable insights
• - Understand how Asana delivers personalized experiences that improve customer engagement.
• - Discover how automating data flows streamlines Asana's campaign management processes.

By the end of this session, you'll gain insights into effectively activating data to optimize your marketing workflows.

Grace Liu (Product Owner, Asana) and Tim Koeth (Director, Tech Partnerships, Segment)

1:00 PM - 1:30 PM

Join Jennifer Seefeldt, VP of Performance Marketing at Life Time, as she shares how she applied the same foundational principles of acquisition—the golden rule of the right person, time, and message, and a test-and-learn approach—to build a sophisticated, automated CRM marketing program.

This session will walk through her playbook for leveraging zero-party data to target audiences, optimizing creative with dynamic content, and connecting conversions with robust reporting. Attendees will leave with actionable takeaways for creating a data-backed strategy that drives real engagement.

Jennifer Seefeldt (VP of Performance Marketing, Life Time)

1:30 PM - 2:00 PM

2:00 PM - 2:30 PM

When you’re growing fast, you don’t always have months of engineering time to build the perfect system. ResortPass wanted to deliver location-relevant offers to every user—without waiting for a backend build. Using Iterable’s flexible Catalog feature, they launched a “Preferred Location Engine” in days, not months, enriching user profiles based on real behavior. That early, scrappy version proved its value, shaped the data model, and paved the way for today’s scalable API-driven engine. Join ResortPass and Modular Marketing to see how creative use of Iterable’s tools can accelerate personalization and evolve with your growth.

Jon Uland (Partner & Head of Ops, Modular Marketing) and Fatima Rakla (Dr. Lifecycle & Retention, ResortPass)

2:30 PM - 3:00 PM

Join a table for guided, small-group conversations on timely marketing topics — move freely between tables to explore different perspectives.

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Segmentation is only as good as its data and strategy. In this hands‑on session, we’ll work through three common pitfalls—outdated triggers, irrelevant filters, and stale lists—and explore audience hygiene best practices. Attendees will leave with a practical checklist and a blueprint for refreshing segment logic that fuels personalization and re-engagement.

12:30 PM - 1:00 PM

Bring a draft email (live send) or anything else you're looking to receive collaborative feedback from peers and experts. Across multiple short breakout rounds, attendees will apply frameworks around clarity, hierarchy, visuals, subject lines, CTAs, and accessibility. Perfect for marketers wanting a real-time QA session with instant takeaways to implement before the next campaign. A minimum viable revisable email is all you need to join.

1:30 PM - 2:00 PM

2:00 PM - 2:30 PM

This roundtable explores how marketers are not just using AI to automate tasks, but to collaborate creatively. Hear from a brand leader and technologist who’ve co-created campaigns using GenAI tools — and the moments they had to fight the AI, or follow it.

2:30 PM - 3:00 PM

Join us for a casual happy hour with good drinks, light bites, and great conversation. It’s a relaxed way to connect and unwind at the end of the day.

4:00 PM - 5:30 PM