Activate Tour SF

Tuesday, October 21st

Terra Gallery & Event Venue, 511 Harrison Street, Rincon Hill, San Francisco, California, United States, 94105

Activate Tour San Francisco

Tuesday, October 21st

Terra Gallery & Event Venue, 511 Harrison Street, Rincon Hill, San Francisco, California, United States, 94105

Why you won't want to miss out

Activate Tour is tailored for marketers who want to blend creativity, AI, and community into marketing that matters. Ready for a day of inspiration, insights, and connection? Here's what you can expect:

-Join a joyful, vibrant community

-Immerse yourself in AI-powered creativity

-Tap into actionable takeaways beyond trends

-Experience connection in an intimate, but powerful setting

Keynote Speaker Headline

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Agenda

List of Services

Check In + Networking Lunch
12:30 PM - 1:30 PM
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Keynote: Opening Remarks and Product Innovation Showcase
After a warm Activate welcome, the keynote will kick off with CEO Sam Allen, who will share Iterable’s bold vision for the future of marketing along with actionable strategies and tips to help modern marketers build deeper and smarter connections with their customers at scale.

Next, Iterable will take the stage to walk through Iterable's innovation pillars and showcase exciting updates across our entire product portfolio — including powerful new capabilities in Iterable Nova, our AI agent. From smarter automation to deeper personalization and faster insights, you’ll see how these innovations are helping marketers make an impact today, prepare for what’s next, and seize the opportunities that will shape the future of customer engagement.

1:30 PM - 2:15 PM
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Beyond the Blast: How Glassdoor is Shifting from Mass Messaging to Customer-Centric Journeys
Is your growth engine running on high-volume campaigns that aren't sustainable? While mass messaging can drive short-term results, it often fails to build lasting user relationships. In this session, Teresa Almaraz, Sr. Director of Marketing Channels, Operations & Analytics at Glassdoor, will walk through a strategic shift from generic campaigns to a more personalized, journey-based experience.

You'll discover the steps Glassdoor took to prove the value of a lifecycle program and secure buy-in for this strategic shift. You'll learn how to move beyond the traditional blast campaign by leveraging data and your marketing stack to optimize for retention, cultivate meaningful relationships, and foster sustainable growth.

Teresa Almaraz (Sr. Director of Marketing Channels, Operations & Analytics, Glassdoor)

2:15 PM - 2:45 PM
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Break
2:45 PM - 3:00 PM

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AI for Marketers: Turning Intimidating Tech into Actionable Results
AI doesn't have to feel intimidating or abstract. This session will share how marketing leaders can cut through all of the headlines and noise, and put AI to work right away, whether it's personalizing campaigns at scale, automating routine tasks, uncover hidden insights in data, or streamline creative testing. You'll leave with simple, practical ways to start small, prove impact, and confidently lead your team into the future of marketing. Our speakers from Amazon Web Services (AWS), Bounteous, and Twilio Segment will be your guides.

3:00 PM - 3:30 PM

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Future-Proofing Brand in the Age of AI
As AI accelerates competition and compresses differentiation cycles, performance marketing alone can’t carry a brand. The companies that endure are the ones that pair technological edge with human connection, showing up consistently, telling clear and compelling stories, and earning lasting trust.

In this fireside chat, Yahoo’s Chief Communications Officer Sona Iliffe-Moon will explore how today’s most resilient brands fuse creativity, technology, and communications to stand apart. She'll share from across her experience leading communications at Yahoo!, Lyft, and Facebook how strategic storytelling builds emotional equity, how trust becomes a moat, and how showing up with clarity can cut through today's noise.

Sona Ilife-Moon (CCO, Yahoo!)

3:30 PM - 4:00 PM

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Ahead of the Curve: CMOs on What’s Next and Winning Big in the Age of AI
In this panel, Iterable CEO Sam Allen will sit down with Sara Varni, CMO at Datadog, and Michael Nielsen, CMO of RealSense — two CMOs leading the charge in AI innovation and transformation. They'll discuss how they're evolving teams and strategies, driving growth, and strengthening customer engagement in the age of AI, and explore what marketers must do today to position their brands to win in the future.

Sara Varni (CMO, Datadog), Michael Nielsen (CMO, RealSense) and Sam Allen (CEO, Iterable)

4:00 PM - 4:30 PM

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Power Pairings
An engaging and interactive networking activity where participants sit down in pairs and explore commonalities and differences through guided conversations. Using a printed Venn diagram, each duo will follow a list of guided questions to map out their similarities in the overlapping section, while noting unique traits in the outer circles. Structured questions help facilitate deeper connections, encouraging participants to discover both personal and professional overlaps. This fun and thought-provoking exercise will double as a meaningful networking opportunity, sparking conversations that go beyond surface-level introductions and laying the foundation for lasting professional relationships.

4:30 PM - 5:00 PM

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Networking Happy Hour
5:00 PM - 5:30 PM

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