555 Broadway
New York, NY, 10012
Big Ideas. Real Connections. One Day in New York.
Expect curated sessions, tactical insights, and high-impact networking with leading marketers in your local community.
Spots are limited. Secure yours today!
Session Tracks
Intelligent Marketing Starts Here.
Marketing is evolving fast — powered by AI, data, and rising expectations for performance, and Activate Tour New York unpacks what that means for strategy and execution across two core tracks.
Agenda is subject to change.
Lead What’s Next Roundtables
Setting Direction, Shaping the Future
For leaders redefining how marketing operates. This track focuses on AI-native operating models, organizational transformation, and the decisions shaping long-term competitive advantage. It’s built for executives thinking beyond campaigns and designing how modern marketing teams function, scale, and win.
Execute in the Moment Presentations
Running the Playbook, Driving Performance
For teams turning strategy into measurable outcomes. This track highlights how data, predictive signals, and intelligent workflows come to life in real programs. Expect concrete use cases, platform-powered execution, and examples grounded in performance, not theory.
Featured Keynote: Dan Gingiss - known as the "Experience Maker"
Dan is an international keynote speaker and customer experience expert with a dynamic and engaging speaking style that has captivated hundreds of audiences around the globe.
Believing that a remarkable customer experience is the best competitive advantage, Dan shares insights from his 20-year professional career that included leadership positions at McDonald’s, Discover, and Humana. As a Certified Speaking Professional (CSP), which fewer than 600 speakers worldwide have achieved, his speaking engagements are enriched by real world examples, actionable strategies, and a whole lot of fun!
Dan is the author of three books, including The Experience Maker, which was ranked by Book Authority as one of the top customer experience books all-time, and its second edition, Becoming The Experience Maker.
Speakers
Agenda
9:00 AM - 10:00 AM
Breakfast
10:00 AM - 11:00 AM
Welcome Keynote + Product Showcase
Speakers:
- Sam Allen, Chief Executive Officer, Iterable
- Priya Gill, Chief Marketing Officer, Iterable
- Gray Hardell, VP Product Marketing & GTM Strategy, Iterable
- Rob Hall, Group Product Manager
- Julia Thiesen, Senior Director, Product Management
Room: Rossi
11:00 AM - 11:15 AM
Break
Roundtable Discussions
Room: Letterpress Studio
11:15 AM - 11:55 AM
Roundtable: Loyalty Strategies for the Changing Customer
Facilitator: Kara Silverman, Director Customer Success, Iterable
Customer loyalty is getting harder to earn as expectations rise and switching brands takes only a tap. Join fellow marketing leaders for a candid discussion about how to build lasting customer relationships—from habit-forming journeys and behavior-based rewards to personalization that strengthens trust instead of eroding it.
You'll leave with practical ideas, peer-tested strategies, and fresh perspectives you can adapt to create loyalty that feels earned, not bought.
12:10 PM - 12:40 PM
Roundtable: Turning Mobile Signals into Connected Customer Experiences
Facilitator: Rob Hall, Group Product Manager, Iterable
Customers constantly signal what they want through their mobile behavior, but many brands still struggle to turn those signals into connected experiences across channels.
In this roundtable, leaders will discuss how they’re closing that context gap: turning disconnected signals into mobile‑first journeys that feel timely, personal, and continuous across channels. We’ll explore how teams are using products like RCS, WhatsApp, and intelligent insights to move beyond generic campaigns, build compounding relevance with every interaction, and create customer experiences that get smarter — and more engaging — over time.
Presentations
Room: Rossi
11:15 AM - 11:55 AM
AI in Practice: Two Marketing Teams. Two Lessons.
Moderator: Michael Silber, Senior Product Manager, Iterable
Panelist:
- Casey Kohner, Global Email Marketing Manager, Trek Bicycles
See how two marketing leaders are putting MCP into practice to drive faster execution and measurable business outcomes. In this engaging session, each speaker will share a real-world MCP use case, highlighting their approach, key learnings, and the impact on their team's workflows. The presentations will be followed by a moderated discussion and live audience Q&A.
You'll leave with practical ideas, proven strategies, and actionable insights to help you accelerate AI-powered marketing workflows and unlock more value from MCP in your own organization.
12:10 PM - 12:40 PM
The Attention Economy: Personalization, Trust, and the Future of Audience Engagement
Speakers:
- Anjali Iyer, Global Head of Subscriptions, The Washington Post
- Seth Familian, Global Head of Enterprise Strategy, Twilio
Attention has become marketing's scarcest resource. As AI makes personalization easier than ever, brands face a new challenge: creating experiences that feel genuinely relevant without sacrificing trust.
In this fireside chat, join leaders from across industries as they discuss the evolving rules of audience engagement: from balancing personalization and privacy to designing customer experiences that build lasting relationships instead of short-term clicks.
12:40 PM - 1:30 PM
Lunch
1:30 PM - 2:20 PM
Featured Keynote: Remarkable by Design: From Forgotten to Unforgettable
Speaker: Dan Gingiss
Room: Rossi
Competing on price or product is a losing game—both are easy to copy. So how do you stand out in a crowded, ever-evolving market?
Customer experience is the one differentiator competitors can't replicate. When you create a remarkable experience, customers become your best marketers—driving more sales, deeper loyalty, and more referrals.
In this fast-paced, interactive keynote, former Fortune 500 exec Dan Gingiss will teach you the types of experiences people share most, a practical 4-step framework for creating shareable moments, and real examples from companies who've done it simply and affordably.
2:20 PM - 2:35 PM
Break
2:35 PM - 3:05 PM
A+E Networks: Scripting a Healthier Data Foundation
Speaker: Stephania Quiroz, Sr. Director, Growth Marketing, A+E Networks
Room: Rossi
Before you can personalize, automate, or scale with AI, you need data you can actually trust. See how companies tackled the unglamorous but essential work of building a healthy data foundation — cleaning up fragmented sources, establishing shared standards, and getting teams aligned on a single source of truth. Learn what it took to move from reactive fixes to a durable data infrastructure, and why that groundwork is what makes every downstream initiative — from marketing to measurement — actually work.
3:05 PM - 3:20 PM
Break
3:20 PM - 3:50 PM
Booking Better Journeys: How Priceline Orchestrates Cross-Channel Customer Engagement
Speaker: Justin LeBlanc, Senior Director, Customer Retention & Loyalty, Priceline
Room: Rossi
As customer engagement shifts toward mobile, marketers need more than another channel—they need a coordinated strategy that creates seamless experiences across every touchpoint.
Hear how your peers combine push notifications, in-app messaging, and email to create personalized member journeys that drive engagement throughout the customer lifecycle. Learn how the team decides which channel fits each moment, orchestrates experiences across platforms, and measures success.
4:05 PM - 4:35 PM
Unsubscribe From Limitations: Closing the Gap Between Idea and Execution
Moderator: Lauren Kopulsky, Director Communications, Iterable
Panelist:
- Adrian Rohr, Vice President Membership & Retention, Fabletics
- Nakul Goyal, Chief Marketing Officer, Carfax
- Florian Delval, Product Marketing Principal, AI for Marketing and Advertising, Snowflake
Room: Rossi
Big ideas don’t usually fail because of ambition—they fade out in the gap between the deck and the customer. To turn a bold vision into an experience that truly breaks through, brands need more than creativity; they need technology, teams, and decision‑making that protect the idea instead of diluting it.
In this fireside chat, leaders will share how they bridge the distance between strategy and execution: using AI‑powered tools, connected data, and agile ways of working to keep the core idea intact from concept to launch. We’ll explore the moments where ideas typically lose their edge, and how leading companies build the conditions for experiences that land exactly as big as they were imagined.
4:35 PM - 6:15 PM
Closing Happy Hour
Keynote Speaker Headline
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Agenda
Speakers
These innovative marketing leaders have unlocked growth strategies that thrive in today’s profitability-focused landscape.
They’ve mastered the essential skills and approaches companies need to grow efficiently, and will be sharing their practical knowledge to help you do the same.
Convene 555 Broadway is located in the heart of SoHo, one of New York City’s most vibrant and iconic neighborhoods. Surrounded by historic cast-iron architecture, world-class shopping, and top dining destinations, it’s a standout setting for bringing people together.
Centrally located in Lower Manhattan, Convene 555 Broadway is easily accessible via multiple subway lines and public transportation options.
Location:
Convene
555 Broadway
New York, NY, 10012