Save the Date: Activate Tour London
Thursday, June 4th | 09:00 AM - 05:00 PM
Convene 22 Bishopsgate, 22, Bishopsgate, England, United Kingdom, EC2N 4BQ
Activate Tour is hitting the road
Activate Tour returns this summer, starting in London. A full-day marketing experience for teams who need to move faster and execute smarter — from modern strategy to real-world execution.
Expect curated sessions, tactical insights, and high-impact networking with leading marketers in your local community.
Spots will be limited. Save the date now to get early access when registration opens.
Agenda
9:00 AM - 9:30 AM
Breakfast & Registration
Check-in and fuel up for the day
9:30 AM - 10:00 AM
Sipping Success: Audience Growth with Morning Brew
Join Kristine Wyatt, Senior Director of Audience at Morning Brew, for an interactive Q&A exploring audience growth strategies and the latest AI trends shaping the publishing world. Learn how Morning Brew is differentiating its brand in today’s hyper-competitive, AI-powered landscape, with a focus on building both growth and loyalty. Kristine will share a mix of tactical insights and thought leadership, offering practical strategies along with a broader view of how to stand out in a crowded market. You’ll also get a glimpse into how Iterable has played a role in supporting their success!
- Kristine Wyatt, Senior Director, Audience at Morning Brew
- Michelle Novak, Senior Manager, Customer Success at Iterable
10:00 AM - 11:00 AM
Iterable Keynote & Product Showcase
First, you'll hear from Iterable's CEO and co-founder Andrew Boni, and COO Jeff Samuels, as they dive into the opportunities for marketers in the AI. Next, Heather Blank, SVP of GTM and Partnerships, will take the stage to dive into the Iterable platform and showcase some new and upcoming announcements.
11:00 AM - 11:20 AM
Morning Break
Stretch your legs and strike up a conversation with fellow attendees
11:20 AM - 11:50 AM
Breaking Silos: How Fabletics Achieves a True Omni-Channel Experience
In an era where seamless omni-channel experiences are vital, many marketers still face the challenge of siloed channels. Adrian Rohr, VP of Marketing at Fabletics, will share how Fabletics successfully transitioned from a cross-channel approach to a true omni-channel strategy by focusing on the message rather than the medium. Having recently migrated to Iterable, Fabletics has unified its messaging across channels, fueling growth and laying a strong foundation for future success. This session will provide actionable insights on how to break down silos and prioritize customer-centric messaging to create a consistent, personalized experience. Join this session to learn how to elevate your omni-channel strategy by putting the message first.
- Adrian Rohr, Vice President Marketing, Fabletics
11:50 AM - 12:20 PM
Efficiency Engine: Harnessing AI to Save Time and Achieve More
In this fireside chat with Nextdoor and Iterable, discover how artificial intelligence can streamline your workflows, enhance productivity, and help you accomplish more in less time. Learn practical strategies and tools that leverage AI to automate routine tasks, provide valuable insights, and drive efficiency. Join us to unlock the potential of AI in transforming your daily operations. *This description was crafted with the assistance of AI.
- Krish Sailam, VP Marketing Technology & Operations Lead at Nextdoor
- Taylor Briggs, Product Marketing Manager at Iterable
12:30 PM - 1:45 PM
Lunch
Grab some food and mingle with someone new
Convene 22 Bishopsgate is located within one of London's most famous skyscrapers and the second-tallest building in the city, an iconic part of the evolving skyline.
Location:
Convene 22 Bishopsgate, 22, Bishopsgate, England, United Kingdom, EC2N 4BQ